Belly is a custom digital loyalty program enabling businesses of all sizes to create digital connections that strengthen customer loyalty. Belly’s products reach over 7 million Members, 8,500 Merchants and is available across the U.S. and Canada.

At Belly, my core focus was designing products and features for Merchants and Enterprise clients. This included tools for creating, launching and managing custom loyalty programs across multiple platform, devices and channels.

Read more about how we did usability testing at Belly.

Check out a blog post I wrote about the tools we used to design at Belly.

My Role

Product Designer
March 2015–November 2016

My Responsibilities & Contributions

• Collaborate on new product ideas and features
• Wireframing
• Prototyping
• Visual design
• Animation
• Illustration
• Front-end development (HTML/CSS)
• Copywriting
• Project management
• User testing (process, moderation, implementation)
• Help define design throughout the organization